Leaders/Business

Business
Dr Benu Sehgal
Director, Splendor Group
India
“What works in retail is not theory. It is built on behaviour, experience and disciplined decision-making.”
Dr. Benu Sehgal is a Director at Splendor Group, where her work focuses on creating retail spaces designed to perform and sustain value over time. Over a career of more than 20 years, she has built and scaled retail environments by blending real estate strategy with operational discipline — arguing that retail success rests on consumer behaviour, experience, and disciplined decision-making rather than on brands, locations, and trends alone. As an author and mentor, she works with professionals, founders, developers, and young leaders on understanding the business of retail beyond surface-level thinking, including where most retail strategies fail and how retail and real estate combine to create long-term value.
Photo: https://www.linkedin.com/in/dr-benu-sehgal