Jason Ball

ason Ball is the founder of Considered Content, a UK-based agency focused on B2B thought leadership. He has worked with technology brands — both B2B and consumer — as well as professional services organisations and high-end manufacturers. Ball argues that thought leadership has become the top-performing tactic across lead generation, demand generation, and brand building, citing research that most senior executives have made purchases as a direct consequence of strong thought leadership. His work spans positioning and messaging strategy, brand strategy, B2B copywriting, and tone-of-voice development.